How Esther Choi Built a Flavorful Legacy to better?
Esther Choi, founder of mŏkbar and mŏkbar Brooklyn, is reshaping the culinary world with flavors rooted in her Korean heritage. From a young age, Choi’s passion for cooking was sparked in her grandmother’s kitchen, where she learned the traditional techniques that now inspire many of her restaurant’s dishes.
At just 14, she began working at a small Japanese-Korean eatery, an experience that ignited her deep love for the restaurant industry. Throughout high school and college, Choi honed her skills in various roles within the kitchen and front of the house, gaining a wealth of knowledge that would later fuel her entrepreneurial journey.
Choi’s culinary creations are a testament to her upbringing and her dedication to sharing authentic Korean flavors with the world. As she built her businesses, mŏkbar and mŏkbar Brooklyn, she quickly realized the challenges of entrepreneurship. Despite the glossy perception often portrayed on social media, Choi emphasizes that the path to success in the restaurant industry demands resilience, hard work, and a willingness to learn from every experience. Her story serves as a valuable lesson for aspiring entrepreneurs to prepare for the realities of launching and running a business.
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