Niyo Group Leads Innovation in Beauty and Tech
Oyin Adebayo, who started off as a hairdresser earning £200 a week at the age of 14, has now transitioned into running Niyo Group, a tech venture in Birmingham. The primary focus of the Niyo Group is to empower and support minority groups in the community. Where it started as a business invested in myself, it has developed into a source for education, community enhancement and creativity.
Adebayo noticed an increasing need for coaching, which she observed must have been caused by the increasing number of new startups. Having reached 700+ attendees by 2019, she proves the real need for such assistance in the greater Birmingham area.
As for the COVID-19 pandemic, Niyo Group has learned how to work effectively. Beauty and tech courses were started along with coding boot camps; more than 800 women have benefited from these efforts. The company’s agility highlights an important lesson for entrepreneurs: change with difficulties creates opportunities. Among these, the most prominent one is the first salon designed for women with textured hair, and which uses artificial intelligence. This step illustrates the creation of new opportunities from the incorporation of the technology system with conventional industries.
Adebayo also believes in the promotion of diversity within an organization. That is why she notes that black women alone only account for 1.8 percent of the tech workforce. Niyo Group strives to bring a change in this by making employment resources available and possession of necessary skills and knowledge by women. The company is hitting the $ 500 billion beauty products market around the world especially on the 70% black women with textured hair. In tech, diversity, and innovation, Niyo Group is to pave the way forward to the future of beauty.
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