How Gara Post Built a Better Wellness Empire
Gara Post, co-founder and Chief Creative Officer of The NOW Massage Boutique, built a multimillion-dollar wellness franchise by blending her entrepreneurial drive with her passion for creativity. Known for providing “affordable but elevated” massage experiences, The NOW Massage has become a sensation, attracting people seeking both relaxation and quality. Gara’s journey to this point began with a completely different creative pursuit—jewellery design—which turned out to be her first step into the business world.
Gara’s career started after she graduated from Arizona State University and moved to Los Angeles, where she landed a position as an executive assistant to the president of Universal Television Group. Working in reality programming, she honed her executive skills and built a strong network in the entertainment industry. Yet, amid her busy days, Gara discovered her passion for jewelry design, finding herself beading jewelry at her desk and visiting L.A.’s jewelry district in the evenings to gather supplies.
With a mix of creativity, marketing know-how, and her entertainment industry connections, Gara launched her first side hustle, Gara Danielle Jewelry. This venture laid the groundwork for her entrepreneurial journey and prepared her for the creation of The NOW Massage Boutique. Today, Gara Post is recognized as a successful serial entrepreneur, transforming her passion into a thriving wellness franchise that has redefined the massage experience for clients everywhere.
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